Are Women Rejecting Victoria’s Secret?

Are curves back in style?

Copyright Dennis Mitton

victoria_s
There is just so much wrong with this picture.

Well, here’s good news for human beings. The MS Business Insider opines that market forces in women’s underwear are shifting away from pencil-thin models toward healthy and more normal looking women. They cite as evidence strong upticks in sales of lingerie at stores such as Adore Me and Aerie who market primarily to the non-waif crowd. It seems that curves are in. Or at least getting there.

Part of this certainly issues from the fact that we – Americans primarily – have grown fatter over the past few decades. Once anything becomes a norm within a culture, it cycles back onto itself as the de facto standard. In this case, it’s mostly a good thing. People are coming to reject the marketing mantra that you must look like this or be shaped like this to be happy and attractive. And exercise research reinforces what is intuitive: fit and strong, as opposed to wan and weak, are important components of a healthy lifestyle for all adults. 

The Insider ties several marketing moves into the explanation including Sports Illustrated’s editorial decision to include different body types in their swimwear issue and a backlash toward Victoria’s Secret for putatively moving their catalog offerings toward soft-core porn. They note model Iskra Lawrence as someone who is ‘curvy’ as having success in modeling and speaking out against the unhealthy lifestyles of models forced to adhere to the ridiculous standards of advertising executives.

Keep a grain of salt handy. Popularity and fashion do and will change. What makes a healthy lifestyle doesn’t. There are controversies about diets and health and sales people like Dave Asprey will always prop up something new as an essential for what-ails-you. But the science of health is steady: good food, moderate and consistent exercise, and meaningful relationships are what make you healthy and happy.


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